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CODE: TV00380
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Highlights
Driven by human intelligence, defined by 4K contrast
See how real your entertainment becomes when you pair the extreme contrast of a Full Array LED panel with the power of our revolutionary Cognitive Processor XR.
World's first cognitive intelligence TV
Our BRAVIA XR TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.
Precise 4K pictures, as perceived by the human eye
Enjoy pictures that feel deep, natural and real. Our revolutionary processor uses human perspective analysis to cross-analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology creates ultra-realistic pictures full of lifelike contrast.
Turn any sound into a truly immersive experience
Advanced speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you're watching. Enjoy your entertainment in a whole new way with sound and picture in perfect harmony.
Watch what you love, control it with your voice
Your TV is now more helpful than ever. Use your voice remote to easily find your favourite movies, shows, and music. Ask Google to find a specific title, search by genre, or get personalised recommendations on what to watch by saying, "what should I watch?" Even get answers on screen, control smart-home devices and more.
Recycle. Renew. Reduce.
Our BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 30% of sustainable material is used in the frame of this TV and our unique recyclable plastic SORPLAS with an industry-leading recycle rate of 89% is used in its components.A
wide palette of naturally beautiful colours
See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.
Real life depth with deep blacks and intense brightness
Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross-analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast Booster, bright areas are brighter and dark areas darker—no more details overwhelmed by shadow or lost in blown-out highlights.
Recreating lost texture the intelligent way
Whatever the content or source, you'll enjoy entertainment close to 4K resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. See details such as naturally defined animal fur and sharply outlined rock.
Intelligent motion processing for fast-moving, blur-free scenes
Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity cross analyses data to ensure that action stays smooth, bright and clear.
Sound from the screen, perfectly matching action
For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound-positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what's on the screen for a truly immersive experience.
All your entertainment upscaled to 3D surround sound
With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
Voice Zoom 2 enhances voices for clearer dialogue
Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.
Enjoy studio-quality entertainment, as the creator intended
With a range of technologies that preserve the creator's intent, including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision, this TV reproduces all the drama and excitement of the director's imagination. And as it's Calman Ready, creators can even use it during production edits.
Features
Screen Type
LED
Display Size
55"
HD Technology & Resolution
Ultra HD (4K), 3840 x 2160
Smart TV
Yes
Series
X90J
HDMI Ports
4
USB Ports
2
Wi-Fi Type
2.4 GHz / 5 GHz
Built In Wi-Fi
Yes
View Angle
178 Degree
LED Display Type
Full Array LED
Aspect Ratio
16:9
Refresh Rate
120 Hz
Other Video Features
XR Triluminos Pro, XR Contrast Booster, XR 4K Smoothing, XR Motion Clarity, Dolby Vision
Width x Height x Depth (without stand)
1233 mm x 711 mm x 72 mm
Weight (without stand)
17.4 kg
Width x Height x Depth (with stand)
1233 mm x 784 mm x 338 mm
Weight (with stand)
18.3 kg
Smart Tv Features
Processor
Cognitive Processor XR
Supported App - Netflix
Yes
Supported App - Youtube
Yes
Supported App - Hotstar
Yes
Bluetooth
Yes
Audio Features
Number of Speakers
4
Speaker Type
Down Firing + Side Back Tweeter
Sound Technology
Acoustic Multi Audio, 3D Surround Upscaling, Dolby Atmos, Voice Zoom2, Acoustic Auto Calibration
Surround Sound
3D Surround Sound - 5.1.2
Speaker Output RMS
20 W
Other Audio Features
Dolby Audio, Dolby Atmos
Power Features
Power Consumption
0.5 W (Standby)
Power Requirement
AC 220 - 240 V
Manufacturing, Packaging and Import Info
Country of Origin
India
Manufactured by
SONY INDIA PVT LTD
Packed by
SONY INDIA PVT LTD
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