Sony Smart TV | KD-43W880K | 43 Inch | Full HD Smart LED TV

Amazing clarity and detail with Full High Definition

Experience exquisite detail and texture on this Full HD TV. Everything you watch is refined to ensure minimum noise and maximum impact. See the difference in buildings and seascapes.

Super resolution with X-Reality PRO, whatever you’re watching

See pictures full of vivid detail and texture. X-Reality PRO upscales every pixel for exceptional clarity, analysing frames and matching each scene with our unique database to refine images and reduce noise

Just talk, a fun way to explore new worlds with Sony Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Find whatever you’re looking for.

Ask Google to quickly search for content across apps and services. It’s easy to find everything from jungle escapades to intergalactic comedies. Start watching right away or save the fun for later.

Clear Phase for smooth, balanced frequencies

Our Clear Phase technology analyses and compensates for inaccuracies in speaker response by "sampling" speaker frequencies with higher precision. This data is used to cancel out any peaks or dips in the speaker's natural response to give pure, natural audio with smooth, even reproduction of all frequencies.

Control your TV and smart devices with your voice

With the Google Assistant, you can ask your TV to connect and communicate with your smart devices, including security cameras and appliances. It's truly effortless, and offers the ultimate experience.

Works with Google Home

Connect Google Home for seamless hands-free control of a Sony TV. With Google Home, you can find and cast your favourite videos to your Sony TV, without lifting a finger.

Send to a bigger, better screen with Chromecast

Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built-in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.

Google Play: a world of content and apps

Discover movies and TV shows, games and much more from Google Play. Enjoy a huge and ever-growing choice of apps on your TV in a brand new way.

High Dynamic Range

This TV brings you the excitement of movies and games in vividly detailed HDR. It handles a variety of HDR formats, including HDR10 and Hybrid Log-Gamma.

X-Protection PRO - Performs in the toughest conditions

Safeguards your TV in four ways. Firstly, with no ventilation holes, harmful dust stays out. Secondly, a primary capacitor keeps your TV stable, even during sudden electrical power surges. Thirdly, an anti-humidity coating on the wiring prevents short circuits caused by high moisture. And finally, with a lightning protector, your TV is safeguarded against lightning strikes of up to 9000 V

Get started with just one button

Sony TVs have a dedicated Netflix button, so you can start streaming with just one click.