Samsung | 43 inches | 4K Ultra HD Smart LED TV| UA43DU7700KLXL | Black

Multiple Voice Assistants
Choose the voice assistant you're used to
Pick Bixby or Amazon Alexa to be the voice assistant you use to control your TV. For the first time

Crystal Processor 4K

Feel every color as it was intended in powerful 4K Crystal Processor 4K lets the true colors of shows and movies shine with powerful upscaling technology, so you get up to 4K resolution for the content you love.

Contrast Enhancer

Enhanced sense of depth and color Contrast Enhancer dynamically adjusts your screen's contrast, resulting in an enhanced sense of depth and color when you watch content.A scene of a magnificent cliff is highlighted in the shape of a TV and optimized with HDR into a picture with enhanced colors, details and clarity.

HDR (High Dynamic Range)

Better contrast with rich darks and bright lights High Dynamic Range increases the ratio between the lightest and the darkest regions in a scene, so you can enjoy an enormous spectrum of colors and visual detail, in both bright and dark scenes. urColor: PurColor expresses the content you watch in vivid colors. It enables the TV to express a huge range of colors for optimal picture performance that translates into an immersive viewing experience.

Motion Xcelerator

Experience a clear picture as Motion Xcelerator automatically estimates and predicts the movement between frames to improve the smoothness of your screen's motion.

Auto Low Latency Mode (ALLM)

Auto Low Latency Mode sets optimal latency settings for your games automatically, allowing for smooth gaming and reactions to your commands.